Got a website but struggling to get visitors? If so, you are in good company. The ultimate goal of any online business is to rank first on Google and other search engines. But, it’s a time-consuming and complicated process that even top professionals can struggle with. The simple answer is to outsource to a reputable SEO firm – but there are a few things you can do yourself to boost your traffic levels. In this guide, we’re going to reveal some of the best strategies for your consideration.
Start a Facebook group
Facebook may not be the effective tool everyone says it is, but it can be useful for driving traffic to your site. Start a group in your niche, and look at ways of turning it into an active community. You can ask questions – or encourage your group to ask their own. And, whenever it is relevant, you can point your group back to the content on the website that explains the answer.
Include links to blog on email blasts
If you have a reasonable size email list, make sure you are sending regular and relevant emails. Include links to popular or latest posts, and it should encourage people to visit your site and read them.
Set up Google Adwords
If your organic SEO isn’t working, think about paying for advertising. Set up a Google Adwords account, and learn how to use it properly. You can also find an Adwords Management Company to help if you don’t have the time or skills.
Reach out to authority bloggers
Find out who runs the authority blogs in your niche. Start communicating with these people via their comments section. Try to make positive comments about their blog posts. Once you have developed some rapport, try and contact them direct. They may allow you to write a guest post, or offer to mention you site in one of their posts. This will result in two things. First of all, it will – hopefully – get people clicking on the link to your site. But, it will also signal to Google that an authority site is using yours as a reference. It’s a great way of increasing your ranking position.
Write better headlines
Of course, you can work on getting your posts and guest posts to as broad an audience as possible., But no one will read them if they don’t have great headlines. People click on intriguing, articulated headlines that stand out from the rest. Make sure your headlines are up to scratch and you will be surprised at how much more traffic comes your way.
Link to other sites
Make sure you are linking to other bloggers and complementary businesses when you create new blog posts. People tend to be curious about who is linking to them, so will visit your site in return to check you out. Plus, it is helpful to your readers to offer them more information that may not be 100% relevant to your post.
Hope this has helped – let us know how you get on!