Online casinos and money spending are not a rare combination. However, this very much used to be the case when the Internet first came along. Back then, in the mid-90s, most people were very suspicious of the notion of allowing money transactions online. It just did not sound safe and secure enough.
Fast forward 30 years and we live in a completely different environment. Nowadays, people pay online almost every day, whether it be through their laptops or their mobile devices.
Nothing is off-limits anymore, and one could say we are now living in the online era. In this article, we take a look at how one particular popular payment method, Brite, has become such a major success during this time.
Brite history
The payment method Brite has not been around for many years. It got its start in Sweden in 2020. This was the infamous year when the world first shut down and everyone stayed home on their computers and smartphones.
While Brite’s history only extends to less than 4 years, many in the company behind it, Brite AB, are no spring chickens. In fact, many of Brite’s employees and top brass have been in the fintech industry for more than 20 years.
Brite has brought together the minds behind some of the most established payment methods in the world, including Trustly, Sofort, Klarna, and Qliro. This is a massive amount of knowledge and experience brought under one roof, which is undoubtedly one of the major reasons for Brite’s success.
How does Brite work?
Using Brite is extremely simple. Using it only requires customers to have access to their own online banking system of choice.
For instance, Finnish people can use Brite as long as they have a bank account in one of many Finnish banks supported by Brite. These banks include S-Pankki, Nordea, Danske Bank, Osuuspankki, and several others.
When a customer is ordering something online, or playing at an online casino, they will need to choose Brite when it is time to choose their payment method. After this, they will see the list of all supported banks and will be able to choose their own.
This, in turn, will take them to their own bank’s payment gateway where they can confirm their payment via their mobile banking app.
All in all, paying with Brite should not take more than a minute or two, making Brite one of the fastest and most secure online payment platforms in the world.
Brite and pay-n-play casinos
Another important aspect of Brite’s saga of success is its popularity at online casinos. At britekasinot.io, there are several casinos listed with Brite pay-n-play functionality. In essence, pay-and-play casinos are especially fast online casinos that require no prior registration process.
Thanks to Brite, online casino players can simply go to a new online casino and deposit money straight away. Since Brite cooperates with banks, its users have the ability to complete their required identification process through it. This can then be used to expedite the process of joining the casino as well as being able to withdraw money.
Typically, when an online casino player wins money from gambling, they will need to verify their identity before they can withdraw their winnings. With the help of Brite, this verification can already be done at the start.
At other casinos, players will need to send pictures of their identification documents as well as other files to complete the KYC (Know Your Customer).
Conclusion
It is no wonder that players are flocking into Brite casinos as this makes both depositing and withdrawing money pretty much as easy as it can be.
That being said, Brite also has plenty of competitors and some of them are capable of the same service. In fact, names like Trustly, Zimpler, and Euteller have all been around long before Brite arrived on the scene.
In a nutshell, Brite has not really offered anything new or groundbreaking during its close to 4-year existence. However, its arrival has undoubtedly heated up the competition, leading to even faster mass adoption of quick payment systems. That, in and of itself, is a major victory for both online customers as well as the fintech sector as a whole.
